Brand Relationship: A New Model For Meikang To Strengthen Service Brand Construction

Many local medical instrument retailers puzzles how to strengthen itsbrand construction. A few retailers are not sure if they should strengthen it, evensome think it is not practical. But most of retailers believes that strengtheningbrand construction benefit the company's development but don't know how todo it. In fact it covers feasibility and methodology.Profit is a necessity of constant development of retailers. Meikang'ssuccess is based on its strategy of self brand construction. But how doesMeikang keep and strengthen this competitive advantage? This new modelprovides you a satisfying answer.The core of research of Brand relation is how to set up, maintain, developand evaluate the relation between brand and customers. The purpose is tomaintain and raise the customers trust through good relationship so as tomaximize the customers lifetime value. The concept of relation sale is frombusiness practice in European industrial market and serving market raised byBerry. Afterwards, marketing sale turns focus from business to relation.The assay is based on the research of MBI mobile model and relationmarketing sale to set forth how to improve BRQ so as to gain customers brandloyalty. It consists of brand individuality, to set up high qualified brand image,to cultivate customer brand loyalty. With regards to maintain and acceleratebrand loyalty, the writer suggest to do the following: I, choose available...