Customer Relationship Management Of Changzhou Haina Metal Limited Corporate

Fly technically along with science to develop soon, the managementmode of the business enterprise also took place the enormous variety,along with the competition of the market, the business enterprisemakes use of the high and new technique to change to manage the modealready inevitable.In river, the region of Zhejiang and Jiangsu ,everywhere is all, small business enterprise.Join the WTO along withChina, compete already from local business enterprise a competitionfor of competition appearance turning for the country inside and localbusiness enterprise with local business enterprise and abroadbusiness enterprise, the inside, small business enterprise wants toexist with develop inevitable the change operates the idea, studyingthe mature management in abroad experience.Often the state Hainametals helps an a typical model for the limited company is thesebusiness enterpriseses sex problem totally inside business enterprise,so pass for often the state Haina company sets up the customer therelation management system to resolve the common problem in theseinside, small business enterprise has the important meaning.This text write from three aspects, checking to seek the Hainacompany in investigating to study foundation first current existentof problem, proceed the thorough analysis to these problemses the nextin order, set up a customer the relation the management the systemfor the Haina company finally.One discovering problem, often state Haina company contain threekey problems:( one) existent problem in personnel in marketing,primarily is information that Haina company that marketing thepersonnel is each from for war, did not share each other, eachmarketing the personnel has own customer, the oneself makes deal withwith customer, the company is almost out of control to thesecustomerses.( two) marketing the personnel encourages the existentproblem, is often primarily the state Haina company is not reasonableto marketing the personnel's salary system.( three) marketingpersonnel problem that activity exsits, have four activitiesprimarily in marketing activity:Price activity, product activity,outlet activity with promote sales the activity.In these fouractivities the Haina company exsits respectively deep shallowdifferent problem.Two analyze the problem, to often state Haina company the customerrelates to the analysis of the management primarily contain customerrun off the analysis, draw to take the experience precept in mainanalysis in this part often the customer of the state Haina companywhy would ran off, ran off customer empress to the company had whataffect, company can from the customer ran off.( two) Haina companymarketing the personnel analyzes, personnel's problem is developmentthat a basic problem of business enterprise, often state Haina companytoo not exception, have the high having because of Haina companymarketing personnel's character low, like this marketing thepersonnel operates to the company the policy carry out and then willappear the deviation, to company extremely disadvantageous.( three)the Haina company service analyzes, before among them selling servewith the after-sales service, have the high having because ofmarketing personnel's character low, and also cause Haina companybefore selling serve to appear a series of problem, for after-salesservice, the problem is main in the efficiency lowly, manpower costover high, make the after-sales service cost of the companyhigher.( four) the Haina company customer loyalty analyzes, makinguse of primarily the questionnaire investigate to the customer thatanalyze the past in company in Haina with the customer of now, theninvestigate the result deal to these questionnaireses to become thesubjective value with objective value, estimate the customer loyaltyof the Haina company value.Three solve problem, the main adoption( one) establishes themarketing the personnel encourages the mechanism, establishment canthe deal turn of investigate the system to to marketing the personnelproceeds to investigate.Regard accomplishment as to investigate thebasis, decision marketing the personnel's salary.( two) establish toregard customer as the central marketing idea in the company innerpart, for the sake of vigorous competition in orientation market, mustchange business enterprise the employee's idea, especially marketingthe personnel's idea particularly for importance, because their workaffects whole company exists with develop, only have the target, maindirection walk to, so later on of matter liked to do.( three) set upthe Haina company the customer the relation management system,customer the relation management system is an important means to helpsthe business enterprise the end realizing with customer for centralmanagement mode, according to Haina company of actual circumstance,according to the theories knowledge that customer relate to themanagement, regard fast tool in modern in etc. in technique incalculator, correspondence as the Haina company set up to have to aimat the sexual customer the relation management system.That system canmake Haina company attained to regard customer as the center, can makemarketing the personnel's information shared at the same time, makingcompany faced the customer directly, from but biggest limit adevelopment for keeping customer, reducing customer running off,quickly Haina company.Pass to often the state Haina company exsits detection, analysisand solution of the problem, can get if draw a conclusion: ( one) realizes in the company inner part the resources share,making marketing the personnel understands the customer very easilydifferent to purchase the need;( two) can increase the work efficiencyof the company, can let sell the personnel to is next with attendantat the term that share the information, reduce the information breaksto order, saving time, canning let marketing the personnel shortensto complete to operate a time for needing;( three) increase marketmarketing speed, is different because of the need of the differentcustomer, often state Haina company product have variety, for the sakeof super-speed reaction that reply the market, pass the CRM sets up,can make marketing with the personnel of the sale department on time...