Study On The Pricing Model Of EM Import-Substitute Products

It is problematic that EM import-substitute manufacturing enterprises lack the initiative to price their products, and as a result, they often choose the competitive-directed pricing strategy without consideration. Meanwhile, these domestic manufactures tend to adopt quite passive pricing tactics for fear that some transnational enterprises might lower their prices to strike back,In fact, while pricing, an enterprise may well consider the influential factors of the price, and search for the differences between its own products and others' according to these factors, so that they can adopt more initiative pricing tactics.This thesis divides pricing models into Pricing Direction Model and Strategy Model, which are introduced in turn. It sums up the influential factors of the price mainly as three categories: peripheral factors, key factors and basic factors. Then, the paper probes into the composition of...