The Pricing Theory And Analyses Of Chinese Electric Power Price

Pricing is a very important parts of enterprises' strategy. The prices of products are directly related to survival, development and growth of enterprises in fierce competition in the market. Thus, enterprise always paid attention to pricing problem and kept researching how to price.Electric power industry is the fundamental for a country and the bedrock for a modern society. It had impact directly on national economic growth. Firstly, it should take the social benefits into account. Then, the enterprises in electric power line should consider its own economic benefits. Thus, the enterprises should give attention to two or more things when pricing. The research on pricing for electric power had great practical significance because of the importance and particularity of electric power industry. The article includes four parts: the first part depicted pricing theory, pricing method and pricing strategy; the second part explained the present situation of development of electric power industry in China and made forecasting for it; The third part took further analysis on problems in present pricing systems of electric power industry in China; the last part put forward some solutions for the problems.