Research Of The Marketing Tactics On The Basis Of Data Mining Technology

SP trade is facing the vacuum, the advantages in the past market are fading, and new advantages have not taken shape yet. Most service providers (SP) are still at primary stage of marketing conception, and take traditional marketing mode as the core. How should SP solve the marketing question that the market environment change brings becomes an urgent and severe subject.Firstly, the text probes into the working development trend of enterprise's marketing in the 21st century in exposition of the evolution of the marketing theory, points out that drawing data mining into the marketing is a kind of ideal way of realization of modern marketing idea.Secondly, on the basis of the summarize analysis about the growth and competitive environment of SP industry, the text summarizes and analyses the traditional mode of SP enterprise's marketing and the obstacles of the marketing in the present stage, point out SP must change the traditional marketing means, utilize the data mining to find new marketing mode.Thirdly, the text takes one SP enterprise as an example to carry on the positive research and analysis about the appreciation of data mining in the marketing of telecommunication appreciation service industry, and assess its function. We propose that bringing data mining into the marketing field has an important meaning to SP enterprises.Finally, basing on the summary of the data marketing in SP enterprises, the text proposes the application prospect of the data marketing in SP trade further, and set up the data marketing tactics with commonability in SP trade.