Data Mining Of Digital Marketing

With the development of information technology and the popularization of computer, digital marketing has been formed and widely employed. The chapter two of this paper argues the characters of digital marketing. Digital marketing is based on marketing data mining that is applied to mine the useful marketing information.The paper establishes the database of marketing and multidimensional data cube with the character of digital marketing. The math expression of OLAP operation and the methods of data pretreatment are expressed. Then the core part of this paper mines the marketing data and is made of three sub-part. The first uses the decision tree to class the consumer group. The second research the model of sale reaction to marketing efforts. The third applies the association rule to look for the association of much merchandise. The last part of this paper employs these model settling the real marketing problem of a company.