Shenzhen Securicor Donar Technology Co.,Ltd's Relationship Marketing Strategy

The background of this paper is Shen Zhen Securicordonar L'td. And theprimary theory used in this paper is relationship marketing. With the theory ofrelationship marketing, we analyze the marketing experience and deficiency ofShen Zhen Securicordonar L'td and build a customer based relationshipmarketing model.Firstly, we analyze the Chinese finance equipment maintenance marketand then illuminate the effect of relationship marketing for enterprise'smarketing. Secondly, we analyze how to make out the strategy of relationshipmarketing for Shen Zhen Securicordonar L'td and other service enterprise. Thedetailed strategies include the inside market, competitor market , the customermarket and others relationship markets . The last, we build up the guarantee ofapplying relationship marketing in Shen Zhen Securicordonar L'td. Theseguarantees include organization, information, and culture and so on.Service firms that seek to cultivate dedication must do so with fullawareness of the expectations this creates in the customer. The greater thededication of the customer, the greater the identification with the serviceprovider, and the greater the sense of ownership. This means that-as'owners'-customers with dedication-based relationships may be more aware of,and perhaps more critical of service failures. A recent study reports thatcustomers who were more involved with a service firm were far more critical offailure and reported greater dissatisfaction than customers who were less...