The Developing Strategy Research Of ABA Lithium Co.

Lithium Industry is a new industry for the 21-century, and also a resource industry. Due to rare Lithium resources and the special nature of Lithium, the application of Lithium had a certain limit in 20 century. With the development in scientific technology and progress in society, people have deepened acknowledge on Lithium, and application area is broadening, from traditional lubricant, refrigeration, metallurgy, chemicals, synthetic rubber to new materials and new resources. With the rising of lithium battery, new application in aviation and wide use in controlled nuclear fusion reactor, the demand of lithium increases greatly with more than 20% rate of growth. Under this situation, resource is becoming an important factor to restrict the industrial development. Who have the resource, and who will catch the opportunities in the development. Therefore, we put ABA Lithium Co. under this background, thinking and comparison, then make a strategic orientation and choice.Under the outer environment involving stable macroscopic environment, good industrial environment, fast industrial growth, special market structure, obvious comparison advantages, and existent potential threat, as well as the inner environment involving rich visible resources, rare invisible and human resources, we have strong traditional ability in finance, production and marketing, and weak ability in information, corporate culture, organization efficiency, and creation. Through the application of SWOT analytical method, we constitute the growth and expand strategy in corporate operation, which focus on competitive advantage in low cost and cooperation strategy in regulation and control. The functional strategy involves seven aspects including marketing, human resource, R&D, information system, environment, finance and corporate culture. The purpose of strategy constitution and implementation is to make full use of advantage to catch opportunity, and the corporate will grow and expand in the industry, then become a leading corporate in...