Study On Brand Marketing Strategy Of Changfeng Car Co.,Ldt

With the globalization of economy and the China's entering into the WTO, an Incredibly intensive competition pattern of the domestic automobile market emerging and the competition of the famous brand names internationally ,the automobile producers have to build up substantial brand names and select implemental tactics rationally of the competition in brand names according to the corporation strategy. Then the company anticipate and win the competition for brand names finally while then enhancing managing the brand.As a dominant enterprise of the domestic SUV market, ChangFeng Motor Co,Ltd.facing the changeable environment desiderates an how to insure the stable and sustainable development through formulating the reasonable scientific strategy of brand names marketing. So strategy for the brand names marketing of LieBao and the tactics to implement it should be formulated combining the characteristics of the market and the patterns of the marketing strategy on the base of deeply researching and discussion of the specific principles about the competition of brand names of automobiles.The dissertation consists of four parts with the following thoughts and contents:It mainly presents the evolution, operational situation and strategic purposes of the ChangFeng Motor Co,Ltd., then summarizes the marketing practice of the main two successful brand names(LieBao HeiJingGang and LieBao FeiTeng) and points out that it was inevitable for ChangFeng Motoe to innovate the strategy of brand names marketing.The macro-analysis of the marketing development of the cross country car in China.lt analysises the change of the consumption demand of the cross country car establishing the foundation for the research of the marketing of brand name in ChangFeng Motor through the macro-point of view of the market of the automobile industry, the consumption and the cross country car development in China.The analysis of the main competitiors of ChangFeng Motor Co,Ltd. It forecasts the patterns of the market competition of the cross country cars through the deep analysis of the domestic market. Trends of the brand names competition of the cross country car market in China and the innovation of formulation the strategy of brand names marketing are put forward focusing on the main competitive brand names of ChangFeng Motor.The strategy of the marketing of brand names in ChangFeng Motor. Three core contents consists of the brand position, service marketing and the brand culture...