Competitive Advantage Analysis Of Mengniu Dairy Industry

If a business enterprise want to obtain outstanding performance for long time ,It must win,amplify and renewal the competitive advantage .In fine,want to exist and win victory in competition,a corporate demand ownning the competive advantage.Since be founded short several years, Inner Mongolia Mengniu Dairy Industry exist in headed market competition, obtaining the excellent performance, the foreign capital enters, the overseas appears on market, Chinese famous trademark, the Chinese astronaut assigned milk products, the total bureau in national athletics athlete assigned product, keep to one of the Chinese milk industry two strong……, face these achievement it is not easy, we can believe ,the corporate have special competitive advantage certainly, then obtain the such huge accomplishment. Where the competitive advantage come from? In fact many factors can cause the emergence of the competitive advantage. In now active competitive environment, any successful business enterprise continuously is not in brief, but depend on a series of competitive advantage. This paper hope to rational analyzes competitive advantage of Mengniu Dairy Industry, attain some purpose finally: Help strategy administrator better know, comprehend the source of the corporate competitive advantage. Make strategy administrator can better set up, manage and on time renew the competitive advantage gathers. This paper first introduce Mengniu Dairy Industry and Chinese dairy industries, derivation the topic of the corporate competitive advantage. On the basis of a lot of paper in this field , introduce the theoretical research condition in competitive advantage. Through a year's exploration personally, join together the actual circumstance , analysis of the corprate competitive advantage, get the textual conclusion, the main competitive advantage of Mengniu Dairy Industry is come from industry cluster ,specialized corporate strategy and corporate culture. The text intruduce the related theories of industry cluster ,specialized corporate strategy and corporate culture, the formation mechanism respectively, combining the actual circumstance , analysis of the corprate competitive advantage. Finally suggest, the business enterprise should careful face to the challenge.of sustained competitive advantage.