The Research On Developing The Subsidiary Copyright Trade In China

From the latter half of the 20th century, subsidiary copyright trade has played an subtantial part in the world publishing industry. Subsidiary copyright trade, reflecting the developing trendency of the coryright industry , is just the concretizable and realistic form of the copyright trade, which has been the new engine of the traditional publishing industry. Compared with the advanced level ,there are only simplex subsidiary copyright products with poor competitiveness ,which had been the obstacle for the development of copyright industry in China.So,the research into the subsidiary copyright trade has got very important theoretical and practical meanings. Based on the defenition of subsidiary copyright's basic notion and properties,the paper has thrown light on the concerned mechanisms of developing subsidiary copyright trade ,and points out that the legal envirionment,market system and managing institution are the necessary external elements.Incorporating the situation of Chinese subsidiary copyright trade,this paper analyzes the market strategies aimed to develope subsidiary copyright trade in foreign countries and China,and Acknowledges that It is the key to exploit the copyright resource that the publishing house knows about the diversity of the market and carry out the correct market strategies,which is also supported by other measures. According to the former analysis , several strategic suggestions have been put forward as follows: firstly, optimizing the managing conditions for the publishing house,such as improving the conscience about the subsidiary copyright,establishing professioanl managing mode,preparing for the reservation for professional talents; secondly,exploiting the subsidiary copyright resource,which includes sufficient market resarch,the collecting and acquiring of the market information ,the techniques about signing up the trade contract ,the available choice of payment methods for author's royalties in order to fully exploit the subsidiary copyright and maximize the benefit of the authors and the other stake-holders.