Current Situation And Policy Research For "Going Out" Strategy Of Publishing Industry

Copyright is a very important component of intellectual property. As a legalconcept, copyright is a part of civil right, and it covers both the personal rights and theproperty rights. Thus copyright trading is a very important component of the era ofknowledge-based economy. As international exchanges have become more frequently,the copyright imports and exports will bring cultural diversity in the context ofglobalization, and the publishing industry has to face challenges with variety ofideology.In fact, since China formally joined the Universal Copyright Convention and theBerne Convention in1992, China’s copyright trading has gradually increased. At thesame time, copyright trading system is constantly improved. The overall quality andquantity also achieved greater progress both in copyright imports and exports.However, the imbalance of copyright in imports and exports, great deficit, therampant piracy all affected the healthy development of China’s copyright trading.Nowadays copyright trading not only contributes to the prosperity of China’spublishing industry, to the spread of Chinese culture, but also accelerates China’ssocial and economic development.Therefore, find out and adopt the correct way for "going out" strategy in thecopyright trade has great significance.Based on the study of current copyright situation, this thesis discussed the reasonof the problem on great deficit and gave some constructive suggestion for the goingout strategy and continuous growing for copyright industry.This thesis consists of four parts, i.e. illustrate problemsâ†'Sort out the problemsâ†'Analysis problemsâ†'Making proposal, by analyzing "going out" strategy of thepublishing industry and making proposal for copyright trade’s future development.