Localization And Identification: The Constructivism Analysis Of The Chinese Country Images

A national images is the synthesis appraisal of itself, the national behavior, national each activity and so on .National images is the performance and the symbol of national strength and the national spirit ,is the comprehensive national strength concentrated expression, is a national most important intangible asset. It's constructs and identification influence country foreign policy execution and the national interest success and failure directly. In view of American and international society's negative view, According to time characteristic and China's national strategy, My Viewpoint about the Chinese country image localization will be: Peace, cooperation, development and the responsible great nation . This is one of main points which this article elaborates.The second main point is: By Alexander Wendt's constructivism theory is the analysis angle of view, thinks that idea decide status, idea influence behavior. The idea is the most basic factor of national image identification, is the core of constructivism view. The different behavior that the idea causes inevitably has the different national images. How does the Chinese country images localization obtain the international identification and becomes US and the international society " Common idea", this is precisely the key which the Chinese country image success constructs.This article divides into five parts, the first part is introductory remarks, points out the present research situation and the significance of the Chinese country image; The second part has analyzed the national image connotation, the characteristic as well as constructivism country images view; The third part points out the Chinese country image localization and some reconsidering clearly; The fourth part of elaboration takes Chinese country image of US identification as a core; The last part is a conclusion.