Governing With The News In The Visual Threshold Of New Media Ecological

The main purpose of the text studies, is through analyzing the change in the ecological of media of China in transformation period of societying, explain the power on the influence of the environment to Chinese Government. Then explain how to meet the governing need of new period are in power under the brand-new media ecology change the idea of propagating of the government, and how to governing with news.China is in transformation period,the whole social ecology including media ecology is in change,which have representation type change and genotype evolve, as to media ecology, various in style and program, media ethnicity of the media quantity, and propagate change, evolution of media idea and awakening of democratic consciousness of the mode,etc. this change of media ecology and all kinds of social factors influence each other, make up resultant of forces, change the public opinion pattern of China, in power, propose new challenge to Chinese Government, create brand-new governing environmenting. How to grasp the public opinion, guide the public opinion, become the realistic problem that the party in power must face. Governing with the news reflect the upgrading of government's news view, the ability of administration of the government develop with the environmental changes.And it is the behavior of China's political civilization too.This text introduces the concept of "governing with news" under media ecological visual threshold, The the government's traditional propagatemode has already unseasonable under the new media ecology, already can't meet the requirement of environment newly.Now it must upgrade to " governing with news", in order to creat a more self-confident, more riper, more Transparent government image.