| Since the reform and opening-up, the news career of our country has come across a new condition—news tort. And it is also an important challenge for the development of news under market economic situation. The news torts which have happened in a large numbers have an adverse impact on the functions of news. It makes a negative evaluation on the development of news, and pulls the credibility of news down. In the end, it obstructs the whole news industry's development. Therefore, it is significant for the news industry to study on the news tort, especially for its root, prevention and response. Because of large quantity of news tort on the reputation in news tort, this paper chose the news tort on the reputation as the object.This paper is made up of several following parts. The first part is news tort on the reputation summary which mainly sorts out the basic concepts, including the concept of reputation, right of reputation, and news tort on the reputation. It also looks back on the history of news tort and the different kinds of news tort on the reputation. Then a social ethics reasoning model -the Potter Box has been introduced to the paper in the second part. After that, the Potter Box is used to analyze the decision procedure of the news people with two cases. The third part is the analysis of cause about news tort on the reputation, including news value selecting, ethics choices and loyalty decision. The last part is how to reduce and avoid the news tort. The specific initiatives are as follows, including "persistence of the news authenticity", "reinforcement of news ethical education" and "perfection of news management system". |
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