Sports Charity Theories Research

Charity is an ancient and universal thoughts and behavior in the world. Charities thinking shared by all mankinds. Social care functions of the human being as a subsidiary of sports and cultural activities , And it's very important functions and purposes.After disasters such as Indian Ocean tsunami, the United States "Katrina", the two concepts :Sports and charity which seems don't have relations get together, Increasingly in the news media reported. "Sports charitable" function in the social care has been somewhat embryonic in China,But in a large context it is still in a state of loss, From a macro perspective, China's sports charity is still in "prehistoric" stage. There are few documents about sports charity in our country. The purpose of this article is to adjust the correlative theory on sports charity by collecting and neatening correlative data, and build the academic frame of sports charity.The sports charity is refers to all the good works including the motive, the idea and the enterprise occurs in the world of sport. The sports and has the close relationship with charitable, they have manifested the humanities concern together; Sports is the good way to show charity, is also the charity's brand project; Meanwhile, the developing of sports needs to pour into the charitable culture; it is also promoted by the charity. There are many manifestations for sports: Sports Charitable foundation; Sports star and sports brand charitable donation behavior; the combination of sports and charity not only manifested auction is one method of raising fund; it also reflects the cultural values and political values; The sports charitable benefit performance activity has its particularity, that is the social welfare function which the sports has; the union between public service advertising and sports promotes sports organization and the related sports audience's bidirectional understanding, the trust and the cooperation, achieve the sports organization's goal; The sport card is one kind of reasonable economic policy and the economic means that in centralized members of different social classes hand's idle capital, development work for the public good; The sports volunteer troop's active degree and development of the volunteer organize is a social mature degree sign.Sports charity promote the development of sports and society. Sports celebrities is a high income group. Sports charity have contributed to the third distribution. Our sports charity have some problems of smallness of organizing force, fews of models, bounded by the realtive legal system, and conditioned by the system. China is currently in the primary stage of socialism should make effort to develop charities facility. The government need to change their mind to make more space for charities facility which is improve legal environment, intensify publicity, etc. Since the beginning of China's reform and opening to the outside world, the Chinese government has started to attached great importance to the development of charity. China should propagate sports charity and draw on the experience of others for carrying out various forms of sports charity activity. All these will accelerate development of soprts charity.