Research On Government Public Relationship And Harmonious Society Construction

Along with the "the construction of the harmonious society" as the Chinese state management strategy being proposed and consummated , "the construction of the harmonious society" has become the main melody of our society in the process of modernization. Under this time background of cherishing harmony, the government public relationship (GPR), which takes "the harmonious rationality" as the basic supposition, takes "public" as the essential attribute and takes "public interests" as instruction idea, should play what role to make contributions to the construction of the harmonious society. This is the main problem that the essay will try to answer.Begin with the discussion of the elementary theory of the GPR, such as the origin, the definition, the essence and the idea, the essay developed the old government public relationship theories according to the newest public relation theory achievement: put forward the paradigm of the GPR from the "communication paradigm" to the "relationship paradigm"; enlarged the theoretical vision of the GPR from self concern to society concern; advanced the idea of the GPR from self interests to public interests. Thus it makes clear that the professional mission of the GPR is to pursue the harmonious relationship of the whole society. Next, based on the discussion of the central problem of the, the essay points out the function of the GPR in harmonious society construction should be the manager of the social relationships, who plays as the manager of the public relationship, the communicator of the public information and the promoter of the fair institution. Third, the forth chapter of the essay reviews and selects some main and useful relational harmonious theories from the GPR discipline, so that provides a firm foundation for the mechanisms and the strategies proposed in the following part. Finally, in the fifth chapter the essay designs for GPR two macro- mechanisms which is called harmonious idea innovation-proliferation mechanism and the harmonious public opinion guidance-conformity mechanism, and two micro- mechanisms which is called society harmonious relations content management mechanism and the social harmonious relations dynamic management mechanism. The sixth chapter further offers four strategies from the practice level for GPR to promote the society harmonious, which is key public strategy, issue management strategy, communication strategy vary by the object and the public welfare activity management strategy.The effective GPR can make the society more harmonious, and the value of the GPR is highlighted in the largest extent under the background of the construction of harmonious society. In other words, the GPR and the harmonious society construct can form good interaction relations between each other. The innovation of the essay lies in: put forward the GPR research by using the newest PR theories, and design the mechanisms and strategies for the GPR to promote the harmony of the society.