The Research On Recessive Reader Loss Of Army Newspaper

Newspaper print media has to face a big challenge: reader loss while news communication industry moving into information age.Due to the special position and special press print model, army newspapers show a bit of insensitive towards the challenge. Based on the case of People's Army Newspaper, the thesis will begin with the problem of reader loss of army newspapers, and analysis the root of the problem from perspective of modern public management through research, combining with knowledge of news, Communication and Management. Also the thesis will put forward some thoughts and ways to prevent recessive loss of reader of army newspaper by comparing the ideas of marketing with local newspaper industry and referring the experience of regulation on reader suggestion researcher of Stars and Stripes of the United States.The thesis has 5 chapters. The first chapter is preface and introduces the prospect and current situation of the research on recessive reader loss of Army Newspaper, research method design, and the goal expected to achieve.The second chapter researches the theoretical foundation and realistic background. The third chapter is the design of investigation plan and situation analysis of recessive reader loss of People's Army Newspaper. The fourth chapter analyzes the reasons of recessive reader loss of People's Army Newspaper. The fifth chapter is the countermeasure research of recessive reader loss.