Research On The Construction Of The Non-Profit Organization Culture

With the further researches on the non-profit organizations and the boom of the study on the organization culture, the research on the culture of the non-profit organization which operates as the third department to the govement and the enterprises is immature to the research on the corporate culture and administrative culture.The theme focuses on the basic topic, with the approach of the literature analysis, historical and logical analysis and interview method, and references to some research results on the non-profit organization and the organization's culture to analyse.The first part illustrates the culture, the organization culture, and the non-profit organization culture.It also contains the research methods, the technology pathway and so on. The second part discourses the definition of the non-profit organization culture, the structure, the distinctive features and its function on the basic of the reviews to the previous research. The points are that the non-profit organization culture is characterized by selfless public spirit, the spirit of non-profit, voluntary participation and high degree of cooperation. The third part takes the methord of SWOT to analyse the situation which the non-profit organization exists, clear-cuts the Strength, the Weakness, the Opportunity and the Threat, to make a more profound understanding of non-government organization culture. The fourth part bases on the above analysises, formulates the Non-profit organization cultural reconstruction developmental strategy and establishes the construction principle.It puts forward the tasks on the material level, institutional level and spirit level.They are that shaping Non-profit organization brand culture, shaping the incentive-oriented learning organization and putting forward some measures that guided by sense of worth to guarantee for non-profit organization culture construction.