The Protection For Consumer's Right To Know In Online Transaction

For the features of quickly,convenient and low-cost, online transaction attracted more and more consumers to select this transaction way. But the environment of online transaction is hypothesized, open and information serious dissymmetry, it also bring new questions and challenge to consumer's each rights and interests.Protection of consumer online, has become the hot topics. Consumer's right to know in online transaction is the foundation of consumer's other interests,so protection of consumer's right to know is the premise of protection of other rights.Currently there are some problems in the protection of consumer's right to know in online transaction,such as,the manager conceals true identity,false online advertising,the responsible host is baffled and the difficulty of legal remedy. According to extraterritorial experience and the situation of China, we should estabish identity authentication and make clear obligation of disclosing information for the manager online, strengthen legal regulation on the false advertisement online,make clear legal status and responsibilities of ISP,use the litigation beneficial to consume.we also need bulid credit evaluation mechanism online to provide consumer online with fully protection and to promote the sound development of economy online.