Celebrity Endorsement Of False Liability

Since the reform and opening, China's advertising business has made rapid development, then it also brings a range of issues:celebrity endorsements in advertising products are continuously being exposed as fake out. This seriously undermined the legitimate rights and interests of consumers, affecting the whole social harmony and stability. Civil liability for false endorsement, however, is the star in our legislation is a weak link in academic indisputable fact. This is food for thought in such a context, and explore the stars go false endorsement on consumers shall bear civil liability issues. The nature of the major acts of celebrity endorsements, cause, damage. Stars need to bear the corresponding responsibilities and how to take responsibility, how to conduct effective endorser of legal norms.This text is made up of four parts:Part one. Through a series of sanlu milk powder incident exposed the problem, define the false advertising and false endorsement of a false-Star form of behavior, nature, hazards and their causes.Part two. The problem of civil liability star of false endorsement. Different perspectives including theoretical circles shall bear the legal responsibility of the legal basis of its Elements.Part three. Describes our endorsements for the star acts of the legislative status of false. May be found in our current legal system and practice, there are many problems: the absence of legal subjects and legal relations are not clear, legal liability is not clear, evidence of the difficulties facing legal accountability, the difficulties of proof and so on consumers.Part four. With Comparative study and learn foreign endorser act on the legal regulation,analyzed the United States and France how the three typical state governance through various means to regulate the behavior of stars of false endorsement.Part five. The above comprehensive analysis, for the star acts of false endorsement made some of their own legislative proposals and related supporting systems envisaged,in order to get the legislative work for our future to do their little humble.