| In the process of 30 years reform and open, China has changed a lot. Along with the continuous growth of our economy, the government encourages to promote Service Industry. Meanwhile, people put more emphasis on sports. Sports event became a new economic growth point and a hot social activity. How to find the value of sports events and promote it for the maximized profits has highlighted in the marketing and management of sports events. Obviously, effective marketing is the key for sports events to gain the rewards.With the Internet revolution worldwidely, Internet has became one of most important thing in our daily life. The Internet marketing has gradually replaced the traditional marketing ways for its low-cost, quick-communication, various-digital, well-interaction and huge-potential. Especially the Web2.0 has became the popular in these years which changed the mode of Internet. Users became the center of information creation who has more ways to transmit the information point by point. The modern communication highlighted it personality, communitization, interaction and sharing. Web2.0 furthered and changed the ways and tools of the Internet marketing that affected more promotions for the Internet marketing. With the wave of Web2.0, the growing sports events in China should take the preemptive opportunities and make the Internet marketing strategy which suitable for itself.The reaearch briefed the definition of Internet marketing, the new conception of Internet marketing based on Web2.0 in particular. The thesis analysed the importance of the sports events marketing and compared the difference of traditional marketing and Internet marketing. In particular, the study discussed the chances and obstacles of Internet marketing based on Web2.0 to China's sports events and submit the strategy of Internet marketing of sports events in China based on Web2.0. We put forward some homologous suggestion and countermeasures for marketing officers and research agencies.
|
PDF Full Text Request