The Strategic Study On The Networking Marketing Of AA Education Company

Under the background of "Internet +",the network depth fusion with traditional industries,the Internet has penetrated into all walks of life,the use of the Internet technology fundamentally subvert the traditional business model.With the rapid development of China's Internet and popularization,the traditional marketing methods can not meet the ever-changing market changes,the core competitiveness of the network marketing as a new round of market competition.Compared with the traditional marketing,network marketing has the characteristics of the re-description and travels faster,if you want to in the fierce competition seek survival and development of network marketing environment,enterprises must form new marketing ideas and thinking,comprehensive planning and good application related to Internet marketing strategy,and ordered to perform various tasks and activities.AA education is a company specializing in the education of master degree exam tutoring company management major,along with our country one's deceased father grind turnout is rising every year,coupled with national policies to encourage private capital into the education industry,more and more private education institutions to join the postgraduate exam tutoring market competition,the development of Chinese education and training industry market main body is diverse,the competition is fierce.In the fierce market competition environment,the private sector to achieve long-term development,will have to find new opportunities for development,as a kind of new way of marketing,the emergence of network marketing way a great impact on traditional marketing,gradually changing the consumption idea and consumption habits of consumers.In order to meet the demands of The Times,enterprises have put online marketing into the marketing system,hoping to improve the competitiveness of enterprises with the help of new marketing methods.Based on the network marketing related theory knowledge,draw lessons from domestic and foreign scholars research achievements,to AA education as a case in network marketing,the company is analyzed,using PEST analysis of AA education network marketing macro environment and micro environment analysis,SWOT analysis method for AA education company's business environment is analyzed,it is concluded that the company network marketing mix strategy,and implementation of network marketing mix strategy needs to form a complete set of guarantee measures,hope these Suggestions can not only to the AA education company in the network marketing decisions play a guiding role of reference,also hope to with similar enterprises can also play a certain reference significance.