Survey And Analysis For Dalian Sports Consumption After The Olympic Games

Dalian is the country of cradle personnel and professional sports training city, while It's a new industrial development strategy of China physical path of the key areas. It has laid a solid foundation with its good natural environment for the development sports in Liaoning province.Dalian not only has the "Soccer City", "Track of the villages". Many people are attracted to joining the annual international marathon, International Walking, Tai Chi performances and other activities. With the success of the Beijing Olympic Games, mass sports in Dalian City has entered a new stage. Olympics, Green Olympics and other Olympic idea has been firmly established, the social benefits of the Beijing Olympics has been fully demonstrated. In this particular historical period, the sports industry in Dalian also is welcoming the development of new opportunities. Beijing Olympic Games for urban residents in Dalian sports participation behavior, on sports consumption and the consumption concept of lines had affected the quantitative.so the study of It has become an urgent issue.In this paper, literature, questionnaire survey, mathematical statistics and logical analysis method, after the Olympic period in Dalian urban residents in Sports Participation and Physical consumption were investigated from different angles of the sports Consumption Structure, on the impact of sports consumption of urban residents in Dalian development factors in the analysis, the following conclusions:1.After Beijing Olympic Games hold, the enthusiasm of Dalian urban residents to participate in fitness activities increased, participation in sports is not only a high proportion of residents, and the frequency of physical activity increased. Consumption growth for the sports to create a good objective conditions. Walking, jogging, tai chi and swimming in Dalian city dwellers are widely accepted way of sporting activities.2. While urban residents of Dalian City, the overall level of sports consumption increased higher than before the Olympics, but sports consumption level is still low, daily consumption of only 2.68%, a relatively low proportion of urban residents in Dalian Sports consumption is still large room for improvement.3. Dalian City, the consumption structure of urban residents in the sport to the main material consumption, and consumption of quality women's sports than men, but the consumption rate in the game category less than men; age sports physical growth of the decreasing trend in the Consumer, Sports Tourism category, by contrast, older consumers the highest percentage of participation in sports information. Different occupational groups on the sports game of the Consumer no difference in the rate of consumption in the fitness activity was significantly lower than on other groups of intellectuals.4. Dalian City, only 28.2% of urban residents will choose leisure time doing physical consumption, the overall consumer awareness of the existence of a weak tendency of sports, sports, consumer awareness is still a long process.5. Influence of Dalian urban residents to participate in sports consumption of the main factors include income residents, sports, values and consumer awareness, leisure time. Dalian future development of sports consumption material consumption of main interest is still sports, some residents have a clear intention to increase sports information, view, fitness aspects of consumption.