Investigation And Research. Baotou City Sports Consumption For Citizens

Sports consumption refers to time, energy or expenditure consumed on any sports service or material product by consumers to pursue better health, entertainment and leisure activities and to attain both physical and mental satisfaction. Sports consumption is an unspeakable cost of modern life. It not only affects the whole consumption structure of our society, but also encourages the development of market economy, the promotion of public health and the spread of mass sports. The level of sports consumption is calculated according to the average consumption sum of sports materials and sports services, which can be measured by price value. It reflects the level of economic development of a region or a country. It reflects the level of the development of sports market and mass sports in this area. Thus, the study of sports consumption provides references not only for the development of our society and economy, our living standards and the improvement of consumption structure, but also for the further spread and socialization of sports and the improvement of physical condition for the whole population.According to the present data, there is no special study carried out on the sports consumption of Baotou rural population. Therefore, it becomes urgent to study the sports consumption condition. It can provide references for the improvement of consumption structure, the expansion of sports market and may be valuable for the survey of Inner Mongolia sports consumption. This article analyzed the sports consumption of rural population in Baotou through collecting data, consulting references, opinion polls, mathematical calculation and logical analysis. The followings are the author's conclusion,1. Sports consumption proves to a natural trend after sports become popular. It is based on a higher consumption demand when the basic needs of life are met. It has become an important part of people's daily life.2. Baotou is a rapidly developing western city. The Engle rate of rural population reduces from 34.50% to 32.00%, which sets solid foundation for sports consumption. Among the list of daily consumptions of Baotou rural population, the first three are banking, education and fees for electricity and water,except food. With the increase of income, the Engle rate is reducing. The level of sports consumption in Baotou is still low, that is, RMB27.60 in average, which is 2.86% of the total living costs.3. In the survey of'material' consumption in Baotou, 43.80% people spend below RMB20, only 1.74% spend more than RMB300. The expenses differ little among different age bracket. However, people whose ages range from 29 to 45 and from 46 to 60 spend relatively more money on sports. On the whole, the higher the income they earn, the more they spends on sports. For different professions, the higher education level they have, the higher consumption rate becomes, such as, teachers, research staff ,doctors, managerial clerks, individual busnessmen ,have higher consumption rate.4. In the survey of'participation' sports consumption, there are 31.81% people whose consumption is zero and only 0.87% people whose consumption is above RMB200. Furthermore, males spend more than females; people above the age of 60 spend the least despite their active participation in sports. Among the different financial class, the higher the income people earn, the higher the consumption rate. Among different professions, the higher education level they get, the higher consumption rate becomes, for instance, teachers, research staff ,doctors, managerial clerks, officials have higher consumption rate.5. In the survey of'observation' sports consumption, there are 62.08% people whose consumption is zero and 25.49% is below RMB20. This indicates that the consumption rate in Baotou is quite low. The characteristics of this consumption are: males spend more than females; people whose ages range from 18 to 28 consume relatively high, groups with higher income consume more, corporation clerks consume more, groups with only primary school education consume observable low.6. The tendency of sports consumption among Baotou rural population would be'material' consumption first,'participation' consumption the second and'observation' consumption the last. 7. The facts that influence the level of sports consumption include financial income, the consciousness of sports consumption, spare time, public sports ground and facility, value of sports, attitudes to sports and interests and hobbies.8. To promote sports consumption in Baotou, average financial income has to be increased, new sports facility need to be constructed, new concept of employing spare time need to be introduced, the value concept need to be adapted, the mass media needs to be better used to broadcast sports event, different style of health clubs need to be built to meet various standards of consumption, various sports system wants founding and holiday sports consumption wants promoting.