| For the past half of century, the development of Chinese sports industry has achieved remarkable results with the process of producing from generics to innovation, from planned economy to market economy, from closed self-sufficiency to entering the international market. Since the reformation and open door policy takes effect, the one of biggest achievement of Chinese sports supplies manufacturing is broken the situation of traditional "state-owned enterprises" monopolistic management, absorbing a large number of foreign companies that produced a great number of individual enterprises and other forms of company. The investment form is also changed from single national investment into social diversified . With the development of open door policy and market economy , a large number of joint venture , wholly owned enterprises collective and private individual companies bloomed.With the largest population of China, the overall development level of Henan relatively backward. Comparing to the development level of all industries with national leading , henan still has long way to go. Sporting goods manufacturing as a hot industry of'Post-Olympic era'is popular that all provinces and cities want the development of it , henan provinceis no exception . Henan sporting goods manufacturing had certain basis, but compared with developed provinces and cities of henan province has large gap between them in sports brand, organization of industrialization technology content, sporting goods circulation management, institutionalization and competitive mode. In the Chinese Olympic committee market developing program co-operation meeting , there were 33 domestic enterprises earned opportunities to cooperated with China 2008 Olympics organizing committee , but no one came from henan. The problem should to be solve of henan sporting goods manufacturing is how to effectively deal with , for their own their own development, create benefits for the development of sports industry in henan, henan economic development has become a contribution strength. This paper states the comprehensive analysis of present situation of sports goods manufacturing mainly with SWOT analysis in henan province and put forward the corresponding countermeasures and development direction based on the analysis , aiming to provide certain theoretical basis on the development of the sports goods manufacturing industry in henan province, for the sports industry in henan province in the future better, faster, more scientific and sustainable development . Through the investigation of henan province, the authors learned the basic present situation of sports goods manufacturing enterprise with the analsy of AHP and SWOT analysis and furthermore to consumer's random survey results and conclusions: henan sports goods manufacturing enterprise's optimistic. But we cannot be pessimistic, although look much chance, but involve a wide, threat are also majority of domestic smes the common existence, inferiority, also not be to cannot save the advantage can also be developed and strengthening. According to the results, which is its strengths, weaknesses, opportunities, threats put forward the corresponding strategic development Suggestions: on one hand is to relevant government department's expectations. On the other hand is henan sports supplies manufacturing enterprise's own effort: 1. to play advantage of sports federation's, promoting sports brand strategy; 2. to strengthen resource restructuring and cooperation, play advantage complementary advantages; 3. to organize sports goods expo actively, provide training for henan sports brand platform structures; 4. to display own superiority, improve the competition advantage; 5. to make full use of henan rich sports resources. Development with the regional characteristic sports goods; 6. to seize the opportunity, through all sorts of legal way to accumulate funds, enlarging the scale, the promotion enterprise strength; 7. to avoid confronting formidable competitoration before the strength was thrived.
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