Research On The Development Strategy Of Sports Goods Manufacturing Industry In Yiwu City

Sports industry is an important sunrise industry in China.As a strong point of manufacturing industry,Yiwu City will naturally not miss this new economic growth point.Studying sports goods manufacturing industry in Yiwu can promote the rapid development of regional sports industry and provide reference for the development of regional sports industry with characteristics in China.Since the beginning of the 21 st century,the Internet has gradually exerted a tremendous impact on people's daily life.It has been widely disseminated and applied in China,and has also brought about a significant impact on China's social economy.In the past two years,the "Internet +" theory has put forward new ideas for the transformation and upgrading of the traditional manufacturing industry in the future,and the sports goods manufacturing industry should also integrate with it as soon as possible.The vigorous development of the Internet can provide a broad and open platform for sharing information for the development of various social and economic fields,promote close cooperation among various industries and enterprises,break through the restrictions of time and space in economic exchanges of real industries,and reshape the way of survival and operation of enterprises in a new social environment.Means and cultural connotations,deepening the social division of labor in all walks of life,in order to create more jobs and bring more welfare and value to the development of social economy.Under the background of "Internet +",how to find out the new development path of Yiwu's sports goods manufacturing industry has become an urgent task.The research object of this paper is Yiwu Sports Goods Manufacturing Industry.On the basis of consulting a large number of documents,this paper adopts field interview,questionnaire survey,mathematical statistics,SWOT analysis and other methods,combined with the "Internet +" action plan,and with the advantages of the Internet,analyzes and interprets the sports goods manufacturing industry in Yiwu,aiming at the development of Yiwu sporting goods manufacturing industry.Policy research provides theoretical support.Firstly,the development status of "Internet +" in Yiwu and the development status of sports goods manufacturing industry in Yiwu are analyzed.Then,based on the present situation,SWOT analysis is made on the advantages,disadvantages,opportunities and threats of Yiwu in the development of "Internet +".Finally,Yiwu sports are put forward from various aspects.The development countermeasures of the manufacturing industry,through comprehensive analysis,draw the following four conclusions:Firstly,the sports goods manufacturing industry in Yiwu began to really start after the reform and opening up.It has gone through three stages: from the beginning of the reform and opening up to the mid-20 th century,from the mid-1980 s to the end of the 20 th century,and from the end of the 20 th century to the present.From the initial small-scale booth model to today's industrialization scale,and enjoy a certain visibility throughout the country.Second,at present,many areas in Yiwu have been initially integrated with "Internet +",which includes "Internet plus entity industry",creating e-commerce platform,"Internet + medical insurance",establishing intelligent platform for sunshine medical insurance,"Internet + government services",providing network government services,and "Internet + policing".Upgrade command system by means of Internet.In the sports goods manufacturing industry,the integration with "Internet +" is mainly reflected in logistics,transportation,sales channels and after-sales service,and is not obvious in mechanical equipment and product design.Thirdly,the scale of sports goods manufacturing industry in Yiwu City is mainly small-scale enterprises,with low educational level of employees,mainly high school education,and short working life,mostly working for 1-3 years.Most enterprises are in the stage of life cycle growth,with little investment in scientific research,so the output of patents is only concentrated in a few leading enterprises.At present,the main types of sports goods in Yiwu are ball and sports equipment.The research and development cycle of sports goods is very short,the ability of independent research and development is not strong,and the market share of sports goods brand is very low.In the marketing of sports goods,mainly through the network channel marketing,the export areas of products are distributed both at home and abroad.Fourthly,Yiwu Sports Goods Manufacturing Industry can make use of the background of Internet reform,combine the advantages,disadvantages,opportunities and threats of the whole industry development with people's needs,Summarize the development countermeasures of sports goods manufacturing industry in the future,select an upgrading path suitable for the development of their own enterprises from the three upgrading paths,to improve the overall competitiveness of sports goods manufacturing industry,and contribute a modest contribution to the sustained economic growth of Yiwu City.