Research On Image Of Chinese Sports Manufacturing Websites

Recently,the sports industry in China reached new highs.In this trend,under the influence of sports goods manufacturing industry has achieved leapfrog development.However,as the Olympic Games remaining,national sports brand gradually into the "winter".The development of Internet provides a new way for sports goods manufacturing industry,which Companies in traditional store distribution channels to open online sales model.These companies are in third party electric business platform to open the official flagship store,in order to solve inventory backlog.Our country sports activities of enterprise website construction is being neglected,and from the traditional enterprise portals to the official sales platform has been facing a dismal sales situation.In October 2014,the State Council put forward some opinions on accelerating the development of sports industry and promoting sports consumption.It is pointed out that we should strengthen the construction of sports brand in China.Enterprise web site is a window of brand communication,with the perspective of the image of the site,we can pay attention to the construction of China's sports manufacturing site,strengthen the brand spread and product display and sales functions.This article from shallow to deep to the sports manufacture kind of website comprehensive analysis,Starting from the current situation of the development of sports industry in China,macroscopic sports manufacturing site background,visual elements deep website image.In the view of website design and production,the design elements and style of sports manufacturing website at home and abroad are used to express the principle of visual art.At the same time,the content,the audience and the effect in the process of the communication of the sports manufacturing site are analyzed,And selected a typical sports manufacturing site Anta and Adidas as the representative of the two companies on the official website of the image of the spread of the effect of a comparative survey.Finally,summed up the principles and promotion strategy for the production of sports in our country.