Dalian Fitness Club Members Fitness Situation Investigation And Analysis Of Consumption

By using the method of literature, questionnaire, interview method, mathematical statistics and logic analysis method of dalian city residents, fitness consumption and influencing factors of theory and empirical research.First, put forward four roll consumption and fitness gym consumption is driving force, purchasing, fitness gym consumer spending choices and fitness consumption concept of internalization, power consumption and fitness gym three factors affecting factors, consumer spending is main factors, fitness gym consumer spending object factor and the concept of environmental factors fitness consumption.Secondly, in the literature research basis, through the open questionnaire, interview and investigation method of expert questionnaire surveys formed by project analysis, factor analysis and reliability and validity analysis was developed in the dalian city residents of formal fitness consumption,Third, through the questionnaire survey with more scientific, dalian statistical analysis of several large fitness club in fitness consumption and its influence factors of regional characteristics affections. From the gender characteristics, age, education, health, family income per month and six aspects of consumption statistics and differences of different description.Fourth, the consumption of dalian residents and influence factors of fitness evaluation criteria, pointed out by canonical correlation analysis and its influence factors of fitness consumption is highly significant relationship, to exercise the influence degree of consumption from strong to the weak is the main factor, fitness gym consumption consumption environment factors and fitness consumption object factor. And the quantitative analysis of urban consumption and its influence factors of fitness.Finally, from the consumption and its influence factors of fitness two aspects in dalian city residents to promote the consumption of fitness, specific countermeasures and Suggestions to improve people's fitness consumption skills, raising people's income and leisure time, improve the information processing and consumption level of decision-making, improving consumer awareness, according to the characteristics and requirements for market segmentation marketing, fitness gym enterprise to increase fitness services "symbol" and "psychology added value", create green fitness consumption environment, establish national standards for fitness room.that etc.