Continuation Of Marginalization: Women Research In Political Communication

Since the eighties of last century reform and opening up, China in the midst of the process of reaching to developed countries , the socialist market economy promote economic development and improve people's living standards at that time bring us business culture and reflects the trend of consumer culture orientation, China Women's Federation, the National Statistics Council's "The date of the second phase of the social status of Chinese women of sampling Investigators report" shows, this tendency: "one hand it rose public sex discrimination ability of sensitive and critical, on the other hand the tendency strengthened some people′s ' male superiority ',' men stronger than women ',' women own to men′and so on these traditional values. "Our society need to be promoted that gender equality and social awareness, the media is the most powerful weapon, and this had already been agreed in the spread of scholars and feminist scholars .On the other hand, with the accelerated process of reform, especially our government since April 2007 Distribution, "The People's Republic of China on Opening Government Information" , The media has extended from social fields to further political and economic fields. And the media'reflecting in the social construction of an ideology become more and more obvious. Government policy project to promote family planning measures and eliminate gender occupational segregation, more balanced community needs, which have to promote gender equality ideology. The study is from the current political needs and gender needs, analyzing ancient China, modern and contemporary the absence and marginalization of women in political communication, exploring the unique heritage of China and its Influence of gender and cultural awareness.From political communication and feminist perspective of link, the study found that China has a long history of patriarchal cultural and political dissemination of gender "male" impression of China's political communication leading to the main reason for the absence of women, but research also shows that even committed to the advancement of women's contemporary in China, such efforts are often only tend to be shallow ,and deeper concept of gender differences in contemporary mass media often appear, at that time which results in political communication effect of the gender policy advocacy greatly reduced. To change the status quo, to achieve win-win of three to achieve the social, cultural and political status of gender equality and harmony, the government, media, social tripartite efforts are indispensable.