The Study For The Beijing Olympic Games Spnsor's Brand Protection And It's Benefit To Chinese Sports Industry

The curtain of the Beijing Olympics has been down for a long time, the Chinese sports delegation of 51 gold,21 silver and 28 bronze medals table impressive record in the top ranks. The gratifying results of condensation of several generations of Chinese people's efforts and dreams of sports.1984 Los Angeles Olympic Games, American businessman Ueberroth created by the private contractors and the market success of the operation of precedent. and later many countries were scrambling to cater for the Olympic games. Beijing Olympic games successfully, but the government has given great support and backing from the same successful business and market development. We not only in the sports arena made glorious achievements in the sports business stage becoming the biggest winner.Successful business and market development on the premise that there is enough good and sufficient support enterprises to sponsor events, to ensure that events running for the funds and materials. Of the most important items are sponsors of the brand rights and interests shall be the best protection and promotion. The Beijing Olympic support market development is successful, but china's overall development is relatively backward, and the regional development is no coordination, there are many ways not a positive factorThrough access to a large number of documents, and information collected for classification, found that most scholars are from the Beijing Olympic Games sports marketing point of view of its sports industry, I have been promoted, often overlooked in this process the sponsor play an important role in. Market operation mode of the game has become increasingly respected tournament organizers, but for the operation of the market is looking for a good game premise corresponding sponsors, event sponsors sponsor events directly affect the operation of investment success, but event organizers for sponsorship rights protection and rights of return, in turn, affect the sponsor of the event sponsored by heat treatment. Only then obtains this supply and demand both sides' benefit the maximized safeguard, can cause sports event's marketability operation to step onto the benign movement track, thus indirect influence entire sports industry development. Therefore, the innovation of this paper is the sponsor of the Beijing Olympics from the perspective of brand protection analysis and study of its economic sectors of China's role in promoting sports. The text of the Beijing Olympic brand protection of policy research, and combining and draw lessons from recent Olympic games in this respect, summing up successful experience of the Olympic games in Beijing to sponsor the protection of the brand in order to promote our sports market industrialization development; promote our sports rationally readjusting the industrial structure; promote our sports industrial policy to improve and promote our sports industry legislation process of law, what the impetus.