Analysis Of Beijing 2022 Winter Olympics Market Development Strategy

“Hosting Game thriftily” is the hosting concept of Beijing 2022 Olympic Winter Games, that is, to generate maximum output with a minimum investment. Winter Olympic Organizing Committee can open the financial and material "blood line" of the Winter Olympics through adequate market development of the 2022 Beijing Olympic Winter Games.In order to raise sufficient funds of Beijing 2022 Winter Olympic, promote the development of the ski industry and build a good platform to spread the Olympic spirit and advertise sponsors, This paper discusses market development of the 2022 Beijing Olympic Winter Games systematically by using methods of comparative analysis, field visits and expert interviews etc.Digging market development strategy common and personality traits of Sochi Winter Olympics, Vancouver Winter Olympics and Turin Winter Olympics from three aspects of sponsorship, television and ticket sales strategy, Thus, previous Winter Olympics successful market development experience, combined with the characteristics of the host country market development strategy is adjusted accordingly Turin, Vancouver and Sochi in market development strategies in common.Further excavating features of Beijing 2022 Olympic Winter Games, extracting the two venues geographical distribution characteristics: "competition venues located in two cities which have three divisions" and "among the three divisions there are many types of vehicles". This paper points out that Beijing 2022 Olympic Winter Games venues should combine the distribution to make accordingly adjustment on market development strategies.Looking back towards market development strategy of nearly three Winter Olympics and mining distribution of Beijing 2022 Olympic Winter Games venues, this paper has main conclusions as follows:(1) "Learning from the successful experience of previous Winter Olympics, combining the hosting characteristics of their Winter Games" is the common feature of nearly three Winter Olympics marketing strategy. Sorting out the market development strategy of Turin Winter Games, the Vancouver Winter Olympics Sochi from sponsorship strategies, television and ticket sales strategy, this paper pints out that "learning from the successful experience of previous Winter Games Market development, combining their own characteristic " are the similarity of the Winter Olympics marketing strategy.(2) The key factors of Beijing 2022 Olympic Winter Games marketing strategies. “Competition venues located in two cities which have three divisions in all” is one of the features of the 2022 Beijing Olympic Winter Games. competition venues of Beijing 2022 Olympic Winter Games located in Zhangjiakou, Hebei and Beijing, which have Chongli County, Zhangjiakou, Beijing and Beijing Yanqing County. Among the three divisions there are many types of vehicle, which is the second feature of Beijing 2022 Olympic Winter Games.(3) The market development strategy of Beijing 2022 Olympic Winter Games for reference. In the aspect of sponsorship strategy, controlling the number of TOP sponsors strictly, protecting the interests of sponsors to the maximize and subdividing the sponsor-level, and sponsorship strategy, this three common characteristics worthy Beijing 2022 Olympic Winter Games takes it as reference. Increasing the number of television time and television channels, providing video media for a variety of television channels is common features of Turin Winter Olympics, Vancouver Winter Olympic in television strategy, the 2022 Beijing Olympic Winter Games televised strategy can also refer to the successful experience of the past three Winter Olympics marketing strategy. In the aspect of ticket sales plans, developing a more populist ticket prices and relatively broad range of price fluctuations, establishing the ticket resale market and providing the audience with a variety of convenient channels to buy tickets are worth of 2022 Beijing Olympic Winter Games to take them as reference.(4) Beijing 2022 Olympic Winter Games marketing strategy adjustment. Beijing 2022 Olympic Winter Games should take the characteristics of the geographical distribution of venues into consideration, and locate the venue into two cities and three division, and the types of vehicles more into the market development strategy, from the media ads, video ads, print ads, newspaper ads, bus station advertising, radio advertising and others aspects to adjust advertising channels of Beijing 2022 Olympic Winter Games.