| At present, China is building a well-off society in an all-round way and speeding up socialist modernization of the new stage of development, people's way of life has also undergone a shift, these changes make sports participation deeper into people's lives become people is an important part of life. The success of the Beijing 2008 Olympic Games held in China, and that the 11th national games 2009 was successful sponsored by Shandong province, the province people's fitness enthusiasm unprecedented upsurge, people's sports life condition also have a more significant changes. In the most active university campus, as modern woman representative of female university students, not only has the general young university students, also have the common physiological and psychological particularity, they to sports attitude, sports participation behavior of sports consumption demand and such sports life condition will directly influence the realization of their future career achievements, affect the future of our motherland, and to a certain extent, will affect the development of the sports industry trend in the future.This article through the literature data method, questionnaire survey, expert interview and mathematical statistics method to female university students' sports life status quo and influence factors in Jinan, the following conclusions:(1) Jinan Ordinary university girl of personal life of the lifelong sports is good understanding of the role, has initially have formed lifelong physical exercise habits of cognitive basis. But for sports science fitness method keeps abreast of the situation is not very ideal, access to sports knowledge skills and methods is the main source of the physical education teachers and sports in general, emotion experience to the national condition of the national fitness program know the situation is not optimistic, the situation will do harm to cultivate university girl good sports consciousness.(2) Jinan ordinary university girl sports values overall is more healthy and positive, already formed basically multiple sports values, including for sports fitness and entertainment values are high, but the identities of sports economic value is esteemed is lower. (3) Emotional factors in the current university girl in jinan city formation process of sports attitude plays a very important role, the vast majority of girls in the "interest" of sports affect an individual sport attitude as the primary choice of form factors, and "exercise" on improving itself the main influence factors of health survey in which most girls as primary influencing factors.(4) Jinan ordinary university girl sports activities in the low frequencies, every time the duration of sports activities, sports activities in the current good place and more focused on campus or other institutions free sports venues or public free and sports venues. University girl sports activities motivation has diversified, Autonomous trends, often attend sports mainly some relatively weaker, with individual athletics mainly, more people attend the show female soft posture characteristic sports, sports choice more inclined to sports entertainment and fitness value.(5) The Jinan ordinary university girls` sport consumption level is generally low, and sports consumption structure is too reasonable. Only focused on sports clothing, equipment, equipment physical products spending, and ignore the attention sports information, watch sports games, sports skills training and other intangible sports information and participate in kind of product consumption.(6)Influence of female university students in Jinan city sports life a few factors: lack of exercise partner, learning pressure leisure time, less, lazy, facilities, no lack of technical guidance, family environment, and natural environment factors, girls` physiological and psychological factors endemic. Among them, the "no movement partner" is the effect of sports activities of choice factors, explained the current lack of self exercise of female university students the dependence of the initiative, movement is stronger.Female university students` sports life in Jinan status quo, made the following Suggestions:(1) Build a good campus sports atmosphere, increase sports policies, laws and regulations propaganda; add in physical teaching of university girls targeted scientific sports fitness method of teaching content. Develop rich content, the various forms of sports activities, physical activities of female university students have become part of daily life.(2) According to jinan university female university students physiological and psychological characteristics, from actual conditions, PE teaching method and content of the appropriate reform and innovation, much weaker, arrange some athletics in single people attended primarily, show a woman characteristic of gentle sports posture appropriate cut some athletics strong, the girl is not very interested in the future, and live, work, contact with the teaching material content and not closely linked to add some hours, most girls are interested and contemporary strong sport.(3) Strengthening the construction of the school sports playgrounds and facilities, improve existing facilities efforts the reasonable utilization rate, especially suitable for girls to add some of the event's indoor space and equipment.(4) The school departments should make full use of peripheral sports product market, sports fitness facilities and other social sports resources, conduct accord with the sport requirement, female university students with social sports industry of combination of sports, sports and sports activities, knowledge contest of female university students can not only improve quality of life, can also sports stimulate female students' sports product desire for consumption, beneficial to the development of the sports industry.(5) Pay attention to improve quality of PE teachers and the training of on-the-job PE teachers, increase the course about women, understand the characteristics of new information, set up the new teaching concept, and to enhance the quality of PE teachers' professional ethics spirit and humanistic care.
|
PDF Full Text Request