2010 Guangzhou Asia Games Sports Marketing Communication Research

In recent years, there are a lot of large-scale International games held in China and the spor ts marketing communication which relies on this platform began to draw attention of the enterpr ises in China.So the research of the sports marketing communication increases as well. How to do the marketing of products and enterprises to fulfill the expected result is the problem for the research man to think about. At present on the theoretical aspect,there are many research result s of the sports marketing about theoretical introduction and analysis,and some professors began to analysis through the examples to sum up experience, but the number is little.This essay aims to analysis in depth about the development of domestic enterprises sports marketing communication. It's base on the communication theory and uses the example of Guangzhou Asia Games to do research on the sports marketing communication theory and current situation, and it especially analyses the communication mode and effect of the marketing. On another hand, it introduced in detail about the communication contents of 2010 Guangzhou Asia Games and the method of enterprises used to do marketing based on the Asia Games. All above had also been compared with the Beijing Olympic Games in this essay. It tried to find the experience of Asia Games and to predict the trend of sports marketing communication in the future. The innovation of this paper is that all the conclusions are from the real cases, and the main research method is illustration and comparation so that the final conclusion would be credible and persuasive.