Analytical Research Of Ticket Pricing Of American NBA/NHL Professional Sports Arena

With the ever-changing sports industry's rapid development in China, the sports industry has increasingly become an important integral part of the tertiary-industry, With a growing number of internationally renowned sports events successfully held in China such as 2008 Beijing Olympic Games, NBA China Games and so on.China's sports undertaking was quickly pushed to a new configuration. With more and more developing territory,With the development of our sports industry,we need more mature and professional reference coordinate system. American as the pace-setter in professional sports industry has many unique merit could be a source of our reference.As the significant branch of American professional sports industry, the development of American professional arena has no doubt been a strong propulsion force to the advancement of American professional sports industry. In a relatively mature and pefect developing system of the professional sports arena, economic research to the American professional sports arena become more valuable than usual.This research is build on the basis of a large number of economic material and financial data of American professional sports arenas, Selecting NBA/NHL arena pricing as the objective of American professional sports arenas' economic research, considered the appropriate arena's constructional character, build a ticket pricing model as a prototype, compare and analyse the actual example of ticket pricing policy as the basis of financial research of the ticket pricing.Choosing the estimate income and break-even analysis as two crucial index to do the financial research. Giving suggestion and revelation of the our ticket pricing development based on the conclusion of the whole essay and the actual influencet of American professional sports arena.