The Research Of Factors Of Summer Olympic Games Tickets Pricing

Taking the factors of the summer Olympic Games tickets pricing as the subject,through the methods of literature review,research,expert interview,and compare-analysis,the conclusion as follows:The economic factors.1 The object of pricing.The pricing object of Olympic Games is:both obtain pfofit and keep enough spectators.2 Supply and demand.When the supply is certain,the tickets price of more demand is higher than which of less demand.When the demand is certain,the tickets price of less supply is higher than which of more supply.3 Cost.If only consider the cost,when the marginal cost=marginal revenue,there is the profit maximization.4 Market structure.Olympic games tickets market is a monopoly market,so the NOC of holder can decide the price,when the marginal cost=marginal revenue,there is the profit maximization by. 5 The economic development level of holder.Economic development level of a country and Olympic games tickets is a positive correlation.6 The balance between expenditure and income.Olympic games tickets price is influenced by expenditure and other incomes.The political circumstance,social culture and population.If the holder has a good political circumstance and it's social culture is comprehensive,it's apt to price higher.What is more,Olympic Games tickets price is influenced by the number of the population of the holder,but the influence is uncertain.The trait of Olympic GamesThe attraction of different games is different.The tickets price of the different seat has totally different.Both competition level and star effect has the influence on the tickets price.The anticipation of home player result.According to the investigation,the suggestion as follows:The Olympic Games tickets constitutor according to the situation of a country,make sure the object of Olympic games ticket price.The methods of Olympic games ticket price should adopt value-recept method.Consider all kinds of factors of price influence.Use some pricing strategies.