Research On Stickiness Of Virtual Community Of Educational Technology

User stickiness refers to the attractive to users, redundant use, dependence and loyalty of one Website. Enhance the user stickiness is an important factor to enhance the core competitiveness of sites. Community stickiness refers to the user community loyalty and dependence, including the reuse of the user community, page dwell time, number of pages visited and so on. The stronger the community stickiness, the better the value of the community, but the measures of the community stickiness is not conclusive.First of all, the analysis of literature review of the virtual communities and stickiness at home and aboard is carried out. According to the characteristics of virtual communities of educational technology, it necessary to research on it. In this paper, this paper tried to sum up measures to measure the stickiness of virtual community by studying a large number of literatures. And then test the stickiness from a case of virtual community of education technology, analyze the reasons for current situation. Finally, this paper tried to summarize propose some strategies to improve the stickiness of the virtual communities. The following three aspects have been studied in this paper :First of all, this paper tried to propose the measure the stickiness of the virtual communities. Secondly, the introduction of interactive assessment to measure of stickiness. Thirdly, based on the research of the educational technology virtual community, this paper summed up some strategies and recommendations to improve the stickiness of virtual communitise.Finally, this paper summed up the achievements and contributions and put forward the problems in the research and the direction for further research. Moreover, this paper also make some suggestions for the research of the stickiness of the virtual communities.