The Research Of Our Country Sports Enterprise Distribution Channel

Sporting goods sales process without channel choice, the traditional distribution channel model has not completely suitable for sporting goods promotion, sporting goods, different from the general merchandise, require a special distribution channels to make sports product enterprises better finish products from the production, distribution and sales of the entire process. Based on current sports enterprise existing channel platforms as a benchmark, through the analysis of the different types of sports market demand characteristics of sports product enterprises provide certain distribution choose the Suggestions and reference standards, and in view of the present sports enterprise distribution channel selection of the main problems existing in the sports goods distribution channels, and puts forward the countermeasures choice and optimization.Along with our country socialist market economy system of development and perfection, our country sports enterprises are with its socialization, industrialization posture vigorous development. And the sports market uniqueness, professional field characteristics, not only guide sports consumption and sports industry, the more both a perfect integration, and further promote our country sports industrialization and mercerization development. But in this article it is in this under the macro environment, this paper studies the sports goods consumption market distribution channels.This paper, by analyzing current research is the sports market in all kinds of sports market demand characteristics, explore the corresponding distribution channels for sports product enterprises set up, distribution channel choice to provide advice. This paper USES the main research method has the literature material law, empirical analysis and logic analysis, etc. The research content in general include the following aspects: the distribution channel of relevant theories, sports supplies definition and its type partition, different types of sports market demand characteristics and corresponding distribution channels analysis, currently sports enterprise distribution patterns present situation and existence main question analysis, according to current distribution channels the shortcomings of the proposed measures. Study of the logical structure is mainly analyze the different types of sports goods through the relevant market demand, discusses the distribution characteristics of corresponding to present, through example sports product enterprises choose channels analysis on the status quo of existing problems and summed up pointed out that sports enterprise distribution channels and its optimization countermeasures. The focus of research and innovation points is mainly in the third part of different types of sports market demand characteristic analysis and puts forward corresponding channels by choice, the fourth part about sports enterprise distribution channels of empirical analysis and the fifth part about optimization sports enterprise distribution channels countermeasures.