Research For Sports Fans In The Framework Of Professional Sports

The development of sport brought the category of fans. How to treat fans correctly become a real problem, and also a complex problem. Because of the limit of the scale and depth in this search, this study cannot do a deeply study about fans value in all angles, so we pay close attention to the professional sports, and in the framework of professional sports there are so much sport fans phenomenon concentrated, not only limited to professional sports fans but to observe and study the existence and meaningless of fans as a social group.In developing process of this search, first, collect mass of data, include existence in history, reality and cultural phenomena of sports fans, on this basis, the paper put forward the problems related to build a framework of sports fans value. Primal problems include:existence of fans, fans value in professional sports value and on the basis of the social value, fans how our country sports enterprise under the perspective of development.Based on the above problem, this study analyzes the existence of sports fans, the existence including existence universality, fans characteristics (fans feature). And it considers:the universal characteristics of fans are in everyone leisure process and everyone has the seed of a fan.Secondly adopts stakeholder theory to analyze professional sports system:fans are source of value of professional sports, economic value includes direct economic value and indirect economic value. Fans of direct economic value includes fans'behavior about purchasing club product directly and fans as a social group generated by economic benefit; the indirect economic value of sports fans far outweigh the direct economic value of sports fans; indirect economic value reflects in sponsors and broadcasters behavior; Fans'social value lies in the combination of the group value and sports value; about club losses, if we considering fans recessive value, professional sports clubs investors earn a lot of social and economic profits from the professional sport club. At last, Respect fans value and demand will be beneficial to our national sports undertakings, and it considers:we should develop fans vigorously; we can cultivate fans from schools and community.