The Attention Economic Analysis Of Professional Sport

This thesis for the first time applies attention economy to analyze professional sport.The thesis is composed of five chapters. (1)introduction,(2)the attention economic characteristics of professional sport,(3) the analysis of attention economical product of professional sport,(4) the attention economical market structure of professional sport,(5) the analysis of the cause of "Winner take all phenomenon" in professional sport.The structure is so made to explain and inquire into(1) what is the essence of the professional sport industry growth since 1990s?(2) Why there is an amalgamation tendency between the media industry and professional sport?(3) What is the cause of Monopoly in attention economical market of professional sport?More than answer these questions,this thesis is the innovation part to study work as follows.In research method,this thesis for the first time uses the theory system and research method of "New Economy" to explore the basic problem within professional sport.This new angel of view is more overall in internal and hopes to build an initial analysis frame.In research idea,the main conclusion of this thesis is that attention economic model has become the main drive of development of professional sport.The basic viewpoints of the dissertation are summarized as follows:(1)This article explores the attention economic characteristic of professional sport.The products of professional sport attract audiences' attention by mass media,and gain profits by "double sellout" accordingly;(2) This article explores the market components of professional sport from the angel of attention economy.The mass media is the transaction area of professional sport.The market relationship is composed of media,enterprises,audiences and professional sport organizations;(3)This article discusses the star system of professional sport,including the value of stars,the role transaction of stars and star market;(4)This thesis concludes two modes of professional sport: Combination Mode and Transferring Mode,and analyze characteristics of each mode;(5)This article analyses the earning essence of professional economy-----earnings in zero-sum market.This article has pointed out that the profit growth of professional sport is a result of the fortune transferring of the attention buyer;(6)This article analyses the origin,characteristic and shortcomings of service product theory,and points out that the information product has become the basic product form of professional sport;(7)This article explores the monopoly and frivolousness of the market structure of professional sport;(8) this article discusses the classical explanation of monopoly—the "Symbiosis",and analyses the positive feedback effect under the discipline of "winner-take-all".