The Analysis And Construction On The Concept Of Consumption Of Modern College Students

With the deepening of reform and opening and the further development of social production, the income and living standards of our people have been notable increase; consumption idea has been changed so big. Consumer groups displays diverse development, gradually grow up after 80, 90 become the emerging consumption power. Contemporary college students as a special social consumption group and influenced by traditional culture and western consumerism dual factors impact, in consumption on present a brand-new characteristics, their consumption ideas shape and cultivate directly influences the formation and development of their world outlook. Therefore, in the background of harmonious society, paying attention to the Chinese youth consumption status, grasp their general characteristics; cultivating young establish a correct concept of consumption, became our mutual interest topic in the current.The paper expounds the consumptive idea of contemporary university students, analyses the current situation of research in the affirmation of contemporary college student's existence rational consumption also pointed out the consumptive idea of contemporary university students in the existing problems and the family, society, schools of various factors on their influence, pay attention to their consumption status, grasp their consumption psychological characteristics and behavior orientation, based on Chinese traditional virtue, critically inherit the traditional consumption idea, to find some guide youth health, rational and scientific method and way of consumption, thus make our country contemporary college students develop good consumption habits, reasonable consumption, for your future life lay the good material foundation, strengthening independent consciousness education, cultivate the ability to manage money.This paper will be divided into the following six parts:The first part is the introduction in the reason of this paper, reviewed the research on consumption, and expounds the methods adopted in this paper.The second part is the summary of contemporary college students'consumption research, mainly from the related concept and two aspects to elaborate in recent years the development of contemporary college students'consumption in China.The third part analyses the meaning of contemporary college students'consumption. Study the contemporary university students' consumption may help guide college students' healthy consumption life and promoting the healthy development of economy and society.The fourth part elaborates the consumption status of contemporary college student's consumption status. The contemporary university students' consumption existed rationality aspect, but also the existence non-rational side. This section analyzes the present situation of contemporary college students, and points out that the consumptive idea of the main problems existing in the consumptive idea.Part 5 analyzed the causes of consumption situation of contemporary university students. Mainly from subjective factors and objective factors were analyzed.The sixth part expounds the construction of contemporary college students'correct consumption. Mainly with China's national conditions as the basis, the development of the socialist market economy oriented, and guide students to set up and the corresponding, correct consumptive idea, and make full use of various vector, and explore new method constructing scientific and reasonable consumption.