Analysis On The Influence Of Network Consumption On Consumption Concept Of College Students

College students are a special group full of vigor,knowledge and vision.They pursue individuality and have keen insight and understanding of new things and new ideas.College students are the backbone for constructing the future of our country and the practitioners of the socialist core values,shoulder heavy responsibilities of promoting social progress and national prosperity.What kind of consumption concept they set up will not only affect their own consumption activities,but also affect the consumption habits of other social groups.Therefore,Cultivating college students to establish correct consumption concept,which has certain theoretical and practical value.Network consumption is an emerging consumption method,because it has the advantages of convenience,openness and diversity,which is gradually favored by contemporary college students.Internet consumption brings convenience to the life of college students and also has a certain influence on their consumption concept.It is not only bring positive influence for consumption concept of the contemporary college students,which is rationality,development and personality first.But also bring the unhealthy consumption habits for the college students who are vanity up with the joneses and blindly follow suit.Based on network consumption,this paper analyzes and discusses the defects of consumption concept of current college students.First of all,to sort out and summarize the research results of Chinese and foreign scholars to find the perspective of thesis writing.Secondly,through questionnaire survey and random interview,three universities are surveyed to objectively understand the current situation for internet consumption of college students in Wuhu.Based on this,this paper expounds the positive and negative effects of network consumption on form consumption concept of contemporary college students,and studies the factors for the negative influence.Finally,based on the analysis of all,combine the conclusion of the interview,put forward the college students should have correct consumption concept which is scientific saving,rational civilization,green environmental protection and sustainable development,and take different aspects which like society,school,family,college students own as a breakthrough point,put forward strategy and advice which can help contemporary college students to set up correct consumption concept.It provides some theoretical basis for cultivating healthy and reasonable consumption concept for college students.