Study On The Consumption Concept Of College Students Taking Inner Mongolia University Of Science And Technology As An Example

With the rapid development of economic globalization, between country and country more closely, the economy gradually showing a new situation of the diversified development of. With the in-depth development of China’s reform and opening up, the growing economic strength, people’s living standards rising, consumer awareness has also undergone great changes. College students as a special consumer group in the society, no stable source of income, but it has certain independent consumer rights. But because of College Students’ Ideological and psychological immature, resist ability is weak, their consumption ideas are easily influenced by external adverse factors for college students, cause some misunderstanding in expense idea. Therefore, we should pay more attention on the status and characteristics of consumption concept of college students, to find out the consumption problems, to help them set up reasonable, correct consumption view.This paper consumption with the concepts, has outlined the concept of consumption concept, consumption concept of college students. In the form of questionnaire survey, investigation concept for the special group of college students in the society of consumption. Respectively from five aspects of financial resources, consumption level, consumption structure, consumption psychology, consumption mode analysis of the current situation of consumption concept of College students. Therefore, analyzing the problems of College Students’ consumption concept: including excessive consumption view, hedonic consumption concept, consumption concept, blind conformity consumption concept. On this basis, to analyze the cause of College Students’ consumption concept has the problem the reason mainly has: the influence of the social environment, family guidance errors, lack of school education and the students themselves factors etc.. According to the consumption concept of college students by analyzing the cause of the problem, the correct consumption to college students view as the first point: the frugal consumption, moderate consumption, green consumption concept, healthy consumption concept. Secondly, for college students to establish the correct view of consumption and put forward specific measures, first, to abandon the bad social consumer culture, mass media play the right role. Second, change the home consumption concept. Parents should establish a consumer role model for the children, to avoid excessive doting children provide the reasonable cost of living. Third, optimize the campus environment, pay more attention to students’ consumption view education. Colleges and universities to provide college students to create a good campus environment; the consumption view education and ideological and political education of fusion, and provided financial and other related courses. Fourth, students should play an active self education. Self education is the core of education, college students should realize clearly consumption problems, find out its own consumer misunderstanding, learn self reflection, learn to rational thinking, to abandon their bad habits.