Research On The Super League Match Brand Strategy Of Men Basketball Of University Student Of Our Country

It is the first-selected strategy of the high-level sport project professionalism that the brand is Operated. The super league match of men basketball of university student is one of four major brand games of university basketball in China, it not only bears the important task to store talent for Universiade,but also explores a new way of teach combining to sport in the sport basketball of our country. By methods of document and material, questionnaire investigation, video analysis, logic analysis and mathematic statistics, the text connects practice closely, on the basis of SWOT analysis to the super league match of men basketball of university student, construct brand strategy of the super league match of men basketball of university student from the angle of planning brand quality strategy , brand cultural strategy, brand market strategy together, in order to bring the continuity and steady brand effect , promote healthy , fast and sustainable development of the super league match of men basketball of university student. The result of study shows:1. The disparity is relative great between the athlete trained objective and result of the super league match of men basketball of university student, the respects exist insufficient such as the level of skill and tactic, score, reboard , secondary attack, breaking, fault,etc. attacking area is comparative single in every team of the super league match of men basketball of university student. the dependence on key team member is too much,it is not rational used for tactic, the strength can't gives full play in the whole team, the integral level is still low.2. The super league match of men basketball of university student not only promotes the game popularity of league match, but also offers the good stage which university shows own image. On the aspect of material culture, it,s basketball court, team name, team emblem, guidon have been already completed to assemble progressively, but the level is relative low, team song, slogan , mascot and corresponding humane view with high added value are not enough.On the aspect of system culture, the league match develop toward match rule specialization, team fund pluralism, training high-efficient, but synthetical management still needs enhance progressively.3. On the aspect of spiritual culture, the super league match of men basketball of university student lights student life value fighting for dream, the collectivism spirit of promoting understanding, strengthening cohesiveness, incorporates students whole life progressively; cultural activities have been already possessed and connect with match, such as cheering squad, literature and art performance, basketball salon, photographic match, image envoy match, knowledge test, BBS forum,etc. but the whole strength is still relative weak, needs to strengthen further.4. Goal crowd of the super league match of men basketball of university student lies in university student, they are qualified sport population that quantity of men exceed women, from 18 to 25 years old, academic level relys on undergraduate and develops toward graduate student mainly; The subject product of match is the high-quality game, combines the whole series of sport products, the experience hall of science and technology, the quarter prevail publication, has met pluralistic sport demands of mass.5. The pricing tactic of the super league match product of men basketball of university student relies on serving mainly, charge complemented properly, the economic ability and estheticism of student have urgent needed more high-quality consumer match product now; the promoting sell Includes four associating elements of advertisement, personnel sell , sell promotion and public relation, distributing sell is carried on campus or game directly, has outstanding school characteristics.6. Tangible show of the super league match of men basketball of university student include student, special correspondent and sport newsman,sponsors relying on 361o company mainly, prossess great quantity of information, meet audience basketball demands fully; but the league match authority mainly carries on market investigation to the consumers satisfaction by questionnaire, not includes the network investigation, telephone interview, speak to consumers face to face, the popularity can't develop simultaneously between league matche and deep cultural university yet.