Investigation And Analysis On Status Quo Of ShenZhen Fitting Club Management

As a new style of sport organazation, fitting club was accepted by people for the excellent and particular fitting service .the research on the operating status of the fitting clubs in Shen Zhen, will promote the development of sport industry, meet the need of scientific fittness and healthy life, improve the system of fitting market, this article table some relative proposal in order to give some advice to the development of fitting clubs in Shen Zhen by employed the research method of literature review and investigation and the analysis on the operating status quo. conclusion:l)The distribution of fitting clubs in shen zhen is not well-proportioned, the number of major fitting clubs is low, but the minor ones are high, the organization struture of major fitting clubs is perfect.2) There are four kinds of people of professionals(fitting coatch) in fitting clubs in shen zhen, only a few get the certificate of social physical trainning instructor, but some coachs who didnot get the certificates of our country get the recognition of foreign fitting organizations, regulations on the operation and management of fitting clubs are needed in order to regulate the domestic fitting training market.3) The concept of management and operation of fitting clubs is same to other organizations, make customer the center, service quality the tenet of its operation, these organizations want to make service quality as their competitive advantage, serve to the professional public, so that they can obtain the market, introduce community operation to the market, make new marketing concept, excellent environment and service diversity.4)The methods of marketing advertizing of fitting clubs are simple and thefunctions are single.5) The operation style are mainly chain and community operation.