Current Situation And Development Strategies Chengdu Taekwondo Club

With the development of economy and the growth of livingstandard,people are higher and higher to pursuit their health. As a new sports, tea kwondo gets most people’s love, it leads a wave to learning tea kwon do of a part of thewhole country, of course, it appears some tea kwon do clubs. As a part of “sportschengdu”,tea kwon do clubs have made rapid progress in chengdu city. In thisarticle,we applied many methods to finish it, they are look for documents method,questionnaire method, statistical methods in data analysis, interviewing method, and soon. Through the investigetion servry for manager, trainner, and customers of tea kwondo clubs in chengdu city, analysis their situations and their problems, there are somecountermeasures;There are some countermeasures;(1)there are about170tae kwon do clubs have became the members in Chengdu now,and the most of them are middle or small clubs, they are distributed city, town,countryside, but they are have65.88%in cities, so they are asymmetric.(2)There arethree types of operation, single manage, chains manage and shareholding systemsmanage.(3)The most of tae kwon do clubs in Chengdu just have small practice places,and there are only24%accords the usual practice requires.(4)They haven’t the systemof structure, and lack of the advanced management experience.(5)The tae kwon dotrainer have low educational background, most of them are not professional trainers,and some of them haven’t the qualifications, and there are little chance for them tolearning again.(6)The main customers are children and young people, they oftenpractice twice or four times a week, its fewer students can insist on2years.(7)The taekwon do clubs aren’t a standard charge, arbitrary charges are serious.(8)The mainmethods of marking are flyers, newspapers and magazines. Almost just few people useinternet to disseminate.There are some suggestions,(1)some suggestions of government departments：Having a proper redestribution，Buildsome strict rules，Making a standerd charge；(2)Increasing the trainners to study，Increasing the exams of trainners and they are skillful at tea kwon do，Establish andimprove the tea kwon do systems；(3)To bring in advanced technology methods,Tointroduce advanced management systems,Strengthen advertising campaign; build aperfect method of marking.