Changsha City Fitness Club Management Situation And Countermeasures

As a new style of sport organization, fitting club was accepted by people for the excellent and particular fitting service. The research on the operating status of the fitting clubs in Chang Sha, will promote the development of sport industry, meet the need of scientific fitness and healthy life, improve the system of fitting market. This article table some relative proposal in order to give some advice to the development of fitting clubs in Chang Sha by employed the research of literature review and investigation and the analysis on the operating status quo. Conclusion:1,Chang Sha provide a unprecedented development of chance for fitting market in policy,law,economy and so on.2,The distribution of fitting clubs in Chang Sha is proportioned, centralize in the district of Fu Rong and Yue Lu , and these fitting clubs have all kinds of fitting item and service.3,The average price of the yearly card in Chang Sha'fitting clubs is low to other organization. The organization structure of major fitting clubs is perfect. The operation of style are mainly chain and community operation; the concept of management and operation of fitting clubs is same to other organization, make customer the center service quality the tenet of its operation, these organization want to make service quality as their competitive advantage serve to the professional public, so that they can obtain the market, introduce community operation to the market, make new marketing concept, excellent environment and service diversity. The methods of marketing of fitting clubs are simple.4,The leader'concept of management is not strong, their diploma must to be improved, the experience of marketing is lack, but most of them deem that the management of prospect is glorious.5,The fitting coach in fitting clubs ,their sex proportion is out-of-balance, but their age structure is rational and diploma is high, in addition, the system is confused about the fitting coach'special certificate, the chance which they obtain training is few and most of the coach are not satisfied about their salary.6,The consumer in fitting of clubs have a high diploma and salary, and most of them are young people, but the total average of consumption is lower; the consumer are satisfied about the physical evidence, but they believe that the fitting clubs are short of the survey about the degree of the consumer'satisfaction.7,The concrete strategy which strong management of the fitting clubs is : the government should accelerate to draft the slope policy and measure in order to standardize the fitting market; the fitting clubs must enhance the diversified and novel course ,the scientific and practical fitting apparatus ; consider the total factors to draw a reasonable price; select a suitable place; adopt many styles marketing way; and enlarge the potential consumer'market; recommend the advanced management experience; improve to manage the fitting coach; strengthen the physical evidence of fitting clubs, establish a set of perfect measure and a consumer'supervision system.