The Analysis On The Factors Of CUBA Basketball Culture Communication And Investigation On The Effects That It Has On The College Students

From 1998 in which CUBA was founded till now, CUBA has become the most popular sports match in colleges and become the outstanding flowers in the college sports culture. CUBA insists on the principle that CUBA cultivates students. It connects the popularizing of the basketball and the development of campus culture, which not only makes the students participate in basketball sports but also has an positive effect on their thought. The development of CUBA flourishes basketball development in colleges and promotes the construction of the campus culture. In recent years, more and more scholars and expert pay attention to the phenomenon of CUBA. Most of them focus on the development and reforms of basketball sports in colleges, but they overlook the importance of the communication mechanism in the process of CUB A development.After inquiring the experts on the developing of CUBA, I decide to explore CUBA basketball culture from the stand of communication. The thesis includes the development process of basketball culture in college, the factors of CUBA basketball culture communication and the effects that CUBA has on the college students, In order to stand basketball culture from all the aspects, the thesis uses the theory of sociology and psychology. By analyzing the development history of basketball culture in our country, it canbe concluded that the appearance of CUBA is of great necessity. It initiates the new situation of basketball culture in Chinese colleges. Then this thesis describes and analyzes the factors in the process of communication, such as the communication environment, the communication content, the communicator, the audience and the communication media. At last, the thesis analyzes the effects that the CUBA basketball culture communication has on the college students by investigating college students in some universities. The construction of the modern communication pattern, the good situation of the communication factors and the promotion between these factors are the basic guarantee of effective operating and getting good communication effects.