The Study Of University Campus Cultural Construction In New Period

University campus culture is a kind of unique culture phenomenon which is growing in the higher education environment. It means all educational culture phenomena besides classroom instruction in this specific university educational environment. The subjects are the university students, teachers, administrative staff and other serving attendants in the campus. It is a culture type with the unique characteristic on material shape, intellectual product, activity way and culture atmosphere. University campus culture has strong era nature, distinct direction, inherent coherent, rich contents and it is innovative in its development. University campus culture have many functions, such as, thought leading, strength condensing, behavior restraining, the social radiation and life encouraging. It serves the need of university's personnel training together with classroom instruction culture. under the situation of facing the economic development of the market, situation of international environment changing and popular severe challenge of higher education, university campus cultural construction is weak, the theme is not outstanding , the form confines in student management, and it lacks scientific plan system, combines incompletely close with train objective, and grey culture spreads, etc. Strengthening the university campus cultural construction meets the needs of these challenges, the needs of the construction of two civilizations, improving university student's political theory quality, ideological and ethical standards, comprehensive cultural dynamics, and the needs of training qualified talents of socialist's construction cause. Strengthening university's campus culture in new period must insist on carrying forward the theme, serve the direction of running a school, pay attention to globality, and insist on the innovative principle and paying attention to student's individual character development. The basic countermeasure in new period is to establish university's campus culture of "green ecotype" by the instruction of scientific development. To build this kind of university's campus culture, we need the outstanding theme, need to launch the graceful and healthy campus cultural activity and optimize the network environment of the campus; To coordinate this kind of university's campus culture, we need to coordinate university's campus culture with " first classroom ", coordinate the three elements of campus culture itself and coordinate campus culture with social culture; To realize the sustainable development of the campus culture of " ecotype ", we need to plan scientifically, pass on cultural history and make innovations of the culture of the campus; To increase the inside vigor of the campus culture of " ecotype ", we need the play of university's leader , student's subject , teacher's subject and function of student's corporation in the building of culture of the campus; To promote the campus culture characteristic and realize the sound development of the campus culture of " ecotype ", we need pursue sincere education and cultivate the campus spirit. In this way, the culture of the university campus's function in high-quality personnel training could give full play.