| In recent years, the graduates from Chongqing middle vocational schools have been very popular and proved very qualified for their posts. Beibei is one important district in Chongqing, According to the materials we have possessed, study on the Beibei middle vocational schools is limited at present. In the anti-contemporary era, just because identity means all, the Beibei Middle vocational school should carry out certain identity strategies by changing roles, remolding identity to fit in with the needs of the changing time and to promote its own development. This article applies the combined approaches of theory inquiry and evidences investigation, especially the two can be confirmed by each other. The purpose is to have one comparatively overall, thorough and well-operated study of the construction of Beibei Middle vocational shcool identity system. The whole passage falls into three parts:The first section, it deals with the background about the research including the point under discussion and the significance of the study, the last but not the least is the methods we employ in the study. Section two: it is about the present situation investigation into Beibei Middle vocational school Organization identity. Once it has the attempts to carry out identity strategies effectively, promote its own identity levels, one scientific, standardized systematic, well-aimed and well-operated identity construction frame must be built, and scientific arrangement, analysis and study by aiming at the existing problems in real situation on the basis of present situation should be made, too. Section three: the image -building of Beibei Middle vocational schools through CIS, school culture , and school public relations. On the basis of surveys of Beibei Middle vocational schools, As a whole, this article has focused on the image building of Beibei Middle vocational schools by means of the combination of theory inquiry and evidences investigation, so certain opening and practical sense is possessed.
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